Touch Down – How companies become unbeatable
"TOUCH DOWN" - this is the name of the new strategy book by Oliver Greiner: a must for all decision-makers and executives in strategic management as well as anyone who wants to make their company not only successful, but unbeatable. These are two critical drivers that enable companies to stay the course and succeed in the face of increasingly radical market changes. It's about being different and better than the competition at the same time. Mastering these two disciplines allows for true touch-down moments: achieving big strategic goals.